Analyzing Marchex (NASDAQ:MCHX) and 36Kr (NASDAQ:KRKR)

Insider and Institutional Ownership

73.5% of Marchex shares are owned by institutional investors. Comparatively, 0.1% of 36Kr shares are owned by institutional investors. 21.7% of Marchex shares are owned by insiders. Comparatively, 39.4% of 36Kr shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Marchex and 36Kr”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marchex	$49.91 million	1.93	-$9.91 million	($0.09)	-24.44
36Kr	$302.70 million	0.02	-$12.71 million	($6.00)	-0.51

Marchex has higher earnings, but lower revenue than 36Kr. Marchex is trading at a lower price-to-earnings ratio than 36Kr, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Marchex and 36Kr’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Marchex	-8.60%	-10.76%	-8.21%
36Kr	N/A	N/A	N/A

Volatility and Risk

Marchex has a beta of 1.91, indicating that its stock price is 91% more volatile than the S&P 500. Comparatively, 36Kr has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500.

Summary

36Kr beats Marchex on 6 of the 11 factors compared between the two stocks.

About Marchex

Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. Its products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, in order to identify actionable insights from conversations with their customers; Spotlight, an AI conversation analytics product for multi-location businesses; and Engage, a solution that provides locations with applications to enhance their overall performance. The company was incorporated in 2003 and is headquartered in Seattle, Washington.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.