Sohu.com (NASDAQ:SOHU – Get Free Report) and DoubleDown Interactive (NASDAQ:DDI – Get Free Report) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, earnings and analyst recommendations.
Analyst Ratings
This is a summary of recent recommendations and price targets for Sohu.com and DoubleDown Interactive, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sohu.com | 0 | 0 | 0 | 0 | 0.00 |
| DoubleDown Interactive | 0 | 0 | 4 | 0 | 3.00 |
DoubleDown Interactive has a consensus price target of $22.67, suggesting a potential upside of 116.70%. Given DoubleDown Interactive’s stronger consensus rating and higher possible upside, analysts clearly believe DoubleDown Interactive is more favorable than Sohu.com.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sohu.com | $578.27 million | 0.66 | -$30.38 million | ($2.81) | -4.22 |
| DoubleDown Interactive | $342.46 million | 1.51 | $100.89 million | $2.30 | 4.55 |
DoubleDown Interactive has lower revenue, but higher earnings than Sohu.com. Sohu.com is trading at a lower price-to-earnings ratio than DoubleDown Interactive, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Sohu.com and DoubleDown Interactive’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sohu.com | -15.14% | -7.67% | -4.23% |
| DoubleDown Interactive | 33.28% | 14.78% | 13.54% |
Volatility and Risk
Sohu.com has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500. Comparatively, DoubleDown Interactive has a beta of 0.95, suggesting that its stock price is 5% less volatile than the S&P 500.
Insider & Institutional Ownership
33.0% of Sohu.com shares are held by institutional investors. 21.1% of Sohu.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
DoubleDown Interactive beats Sohu.com on 10 of the 14 factors compared between the two stocks.
About Sohu.com
Sohu.com Limited engages in the provision of online media, video, and game products and services on personal computers (PCs) and mobile devices in China. It operates through two segments: Sohu and Changyou. The company offers online news, information, and content services through the mobile phone application Sohu News APP, mobile portal m.sohu.com, and www.sohu.com for PCs; and online video content and services through mobile phone application Sohu Video APP and tv.sohu.com, as well as ifox, a video application for PC. It also operates Focus (www.focus.cn), which provides online real estate information and services; and 17173.com website, which provides news, electronic forums, online videos, and other online game information services to game players, as well as offers mobile game distribution services. In addition, the company offers interactive online games for PCs and mobile devices. Further, it provides paid subscription and interactive broadcasting services. The company was incorporated in 1996 and is headquartered in Beijing, China.
About DoubleDown Interactive
DoubleDown Interactive Co., Ltd. engages in the development and publishing of casual games and mobile applications in South Korea. It publishes digital gaming content on mobile and web platforms. The company offers DoubleDown Casino, DoubleDown Classic, DoubleDown Fort Knox, and cash me out games, as well as sells in-game virtual chips. Its games are primarily distributed, marketed, and promoted through third party platform providers. The company was formerly known as The8Games Co., Ltd. and changed its name to DoubleDown Interactive Co., Ltd. in December 2019. The company was incorporated in 2008 and is headquartered in Seoul, South Korea. DoubleDown Interactive Co., Ltd. is a subsidiary of DoubleU Games Co., Ltd.
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