Harley-Davidson, Inc. (NYSE:HOG) Shares Purchased by Crossmark Global Holdings Inc.

Crossmark Global Holdings Inc. raised its stake in Harley-Davidson, Inc. (NYSE:HOG) by 1.4% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 75,221 shares of the company’s stock after acquiring an additional 1,061 shares during the quarter. Crossmark Global Holdings Inc. owned approximately 0.06% of Harley-Davidson worth $2,267,000 at the end of the most recent reporting period.

A number of other large investors also recently bought and sold shares of HOG. Prospera Private Wealth LLC acquired a new position in Harley-Davidson in the third quarter valued at approximately $35,000. Ashton Thomas Securities LLC purchased a new stake in shares of Harley-Davidson in the third quarter valued at approximately $38,000. Brooklyn Investment Group purchased a new stake in shares of Harley-Davidson in the third quarter valued at approximately $79,000. GAMMA Investing LLC increased its position in shares of Harley-Davidson by 24.6% in the third quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock valued at $96,000 after buying an additional 494 shares in the last quarter. Finally, Covestor Ltd increased its position in shares of Harley-Davidson by 14.7% in the third quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after buying an additional 448 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Stock Performance

NYSE HOG opened at $28.68 on Friday. The stock has a fifty day simple moving average of $31.24 and a 200-day simple moving average of $34.08. Harley-Davidson, Inc. has a twelve month low of $27.37 and a twelve month high of $44.16. The stock has a market cap of $3.65 billion, a PE ratio of 6.46, a P/E/G ratio of 0.33 and a beta of 1.48. The company has a current ratio of 1.41, a quick ratio of 1.25 and a debt-to-equity ratio of 1.38.

Harley-Davidson Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were issued a dividend of $0.1725 per share. This represents a $0.69 dividend on an annualized basis and a yield of 2.41%. The ex-dividend date was Tuesday, December 10th. Harley-Davidson’s dividend payout ratio (DPR) is 15.54%.

Analyst Upgrades and Downgrades

A number of analysts have recently commented on the company. Bank of America reduced their price objective on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research note on Tuesday, October 15th. Morgan Stanley downgraded Harley-Davidson from an “overweight” rating to an “equal weight” rating and reduced their price objective for the company from $40.00 to $33.00 in a research note on Tuesday. Citigroup reduced their price objective on Harley-Davidson from $34.00 to $31.00 and set a “neutral” rating for the company in a research note on Thursday. Robert W. Baird cut their target price on Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a research note on Tuesday, December 31st. Finally, Baird R W downgraded Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, October 2nd. Six analysts have rated the stock with a hold rating and three have given a buy rating to the company’s stock. Based on data from MarketBeat, Harley-Davidson presently has an average rating of “Hold” and an average price target of $39.14.

Insider Activity

In other news, Director Maryrose Sylvester sold 4,278 shares of Harley-Davidson stock in a transaction dated Wednesday, October 30th. The stock was sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the transaction, the director now owns 17,687 shares in the company, valued at approximately $570,405.75. This trade represents a 19.48 % decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Company insiders own 0.87% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.