Harley-Davidson (NYSE:HOG) Hits New 1-Year Low – Time to Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s share price reached a new 52-week low during trading on Tuesday . The company traded as low as $27.26 and last traded at $27.40, with a volume of 1000598 shares trading hands. The stock had previously closed at $28.42.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently weighed in on HOG shares. Citigroup dropped their price target on Harley-Davidson from $34.00 to $31.00 and set a “neutral” rating on the stock in a research note on Thursday, January 23rd. UBS Group dropped their target price on shares of Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research report on Thursday, November 7th. Robert W. Baird decreased their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a report on Tuesday, December 31st. Morgan Stanley lowered shares of Harley-Davidson from an “overweight” rating to an “equal weight” rating and dropped their price objective for the company from $40.00 to $33.00 in a report on Tuesday, January 21st. Finally, Baird R W downgraded Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, October 2nd. Six research analysts have rated the stock with a hold rating and three have assigned a buy rating to the company. According to MarketBeat.com, Harley-Davidson currently has a consensus rating of “Hold” and a consensus target price of $39.14.

Harley-Davidson Price Performance

The company has a quick ratio of 1.25, a current ratio of 1.41 and a debt-to-equity ratio of 1.38. The stock’s 50 day moving average price is $31.06 and its two-hundred day moving average price is $34.04. The stock has a market cap of $3.50 billion, a price-to-earnings ratio of 6.18, a price-to-earnings-growth ratio of 0.34 and a beta of 1.48.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 23rd. Shareholders of record on Tuesday, December 10th were given a dividend of $0.1725 per share. This represents a $0.69 annualized dividend and a yield of 2.51%. The ex-dividend date was Tuesday, December 10th. Harley-Davidson’s dividend payout ratio is currently 15.54%.

Insider Buying and Selling at Harley-Davidson

In related news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the transaction, the director now directly owns 17,687 shares in the company, valued at $570,405.75. The trade was a 19.48 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Company insiders own 0.87% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of HOG. MML Investors Services LLC lifted its position in shares of Harley-Davidson by 4.7% during the 3rd quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock valued at $325,000 after buying an additional 379 shares in the last quarter. Covestor Ltd lifted its holdings in Harley-Davidson by 14.7% during the third quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after purchasing an additional 448 shares in the last quarter. GAMMA Investing LLC grew its position in shares of Harley-Davidson by 24.6% in the third quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock valued at $96,000 after purchasing an additional 494 shares during the period. Blue Trust Inc. increased its stake in shares of Harley-Davidson by 23.5% during the third quarter. Blue Trust Inc. now owns 3,659 shares of the company’s stock worth $141,000 after purchasing an additional 697 shares in the last quarter. Finally, Victory Capital Management Inc. raised its position in shares of Harley-Davidson by 3.0% during the 3rd quarter. Victory Capital Management Inc. now owns 27,611 shares of the company’s stock worth $1,064,000 after purchasing an additional 807 shares during the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.